RS – Watching gamers and playing games are related, but different, activities. COVID-19 has given operators a glimpse of that future, and hopefully will wake up some operators to the reality that esports are here to stay.ĮSB – Why is it important to differentiate the betting offers for gamers & esports enthusiasts, rather than just offering traditional betting markets as it happens with most traditional sportsbooks and sports? With or without COVID-19, in 10 years, you’d want to have been the company that looked forward and worked with esports experts such as Unikrn, not the company that failed to see this investment and growth opportunity on the horizon. What COVID-19 did is increase the rate that esports interest permeates older populations, people in their late 30s and older. Casual gamers are becoming more regular, and regular gamers are watching more Twitch & esports content.īut the fact is that upcoming generations will be esports fans, we’ve seen this trend for years. RS – During COVID-19, hundreds of millions of adults who had put video games back on the shelf are being forced to stay home, and they’re rediscovering the joy of gaming. © Twitter | Rahul Sood CEO & Co-Founder Unikrn – What do you think the future holds for esports in an era post COVID-19? Will esports go back to be exclusively a niche area as traditional sports punters will return to standard sports betting?
We are sure you will find this exchange as enlightening as we did.
Here is the full transcription of the interview, posing our questions and Rahul Sood (RS) providing the answers.
The interview touches on many different topics, including the role of esports and betting in a post-COVID-19 world, the possibility of further expansion of the esports industry in the United States, the difference between esports bettors and traditional sports bettors, the role of cryptocurrency in the future of esports betting and much more. With the esports betting industry having undergone something of a boom time during the recent COVID-19 pandemic, and with Unikrn also expanding its range of services in recent times with a number of exciting innovations, we had a number of questions to put to Mr. From playing a prominent role in developing the Unikrn brand and betting site, to its pioneering Unikrn Gold cryptocurrency service and incredible UMode betting service, Rahul Sood has played an integral role in establishing Unikrn, not just as a market leader for next-gen esports betting, but as an industry expert. When it comes to innovation, technical expertise, and market knowledge, few individuals can claim to understand the esports industry and esports betting more insightfully than Unikrn CEO Rahul Sood.